Caroline Kessler

Brand Stories .

brand stories .



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CHANGE YOUR MIND

INSCAPE is a startup in the wellness + mediation space. I helped enliven the brand’s storytelling by defining a unified visual identity and tone of voice. I developed and executed concepts in photography, motion graphics and video, and written articles.


– PHOTOGRAPHY –

product–

collections–

editorial–


– MOTION + VIDEO –

gifs + cinemagraphs–

for social media and blog imagery

Culture and product explainers–

Researched, wrote, produced, and edited a spec video to show how product explainers could be incorporated into brand culture. I made two versions: a longer, more detail-driven cut for their blog; and a shorter, catchier cut for social media. Video link(s) available upon request.


– BLOG ARTICLES –

Researched, interviewed, and wrote blog articles that helped define the brand’s voice for longer content. Click on the images to go to the article.