Caroline Kessler
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Find Shadow


brand voice, concept, writer, graphics, editor


FindShadow is an online billboard and app, where owners and finders of lost dogs can connect, and reunite. FindShadow needed me to create the voice and visual aesthetic of their video branding, and design a mode of storytelling that would pull at the heartstrings of viewers. The videos were for social media, to keep up with the fast-pace word-of-mouth publicity needed to make effective use of the service.

There was never a script, or anything filmed specifically for the videos. I used the limited footage from reunions themselves, and created graphic and textual elements to fill in each story. As you may image, they got a lot of views!

FindShadow was the first time I worked with a start-up. It is also when I began calling myself a “digital storyteller.”