Health & Wellness Startups
An INSCAPE Day
INSCAPE wanted to differentiate from other meditation platforms by highlighting a new feature in the app. Content was now recommended based on time of day, and what it expected your routine to be.
This video shows how the time-aware content can seamlessly mix into your day, encouraging users to open the app more frequently.
And yes, it’s another example of bringing my performance background into a larger involvement. It helps to be multi-disciplinary when budgets are low. :)
WILL: Well-being Initiative for Learning and Living
WILL aims to re-invent how we take control of our own healthcare. This was one of my first jack-of-all-trades jobs: I was given an outline of the program and had free creative control (and all responsibility) over the script, casting, filming, VO, and editing.